Math: Why A Failing Auto Industry May Be Good For America - by Edward Parade
On November 12, 2008 the Associated Press filed this wirestory:
“DETROIT (AP) — Advocates for the nation's automakers are warning that the collapse of the Big Three — or even just General Motors —could set off a catastrophic chain reaction in the economy.”
Following this news ESPN presented its readers with this:
“The cost of investing in NASCAR continues to escalate. Explode, really. Team sponsorships have tripled in the past decade. In 1998, a $10 million sponsorship was huge. Now, owners are seeking $26 million and up. Per car.
GM recently reduced the number of track relationships from 12 to seven, though Dolan, citing confidentiality agreements with the tracks, would not disclose which five tracks they cut. (Among the venues believed to be included are
Questions abound, and GM will spend less money on NASCAR in 2009.”
1)Unable to attract major sponsorship, like those formerly provided by leading automakers, fewer teams can participate in NASCAR. Left with a sport in which only a handful of drivers participate, viewership of NASCAR tanks.
2)Foreign automakers will step in to fill the void left by failed American automakers. These companies, who are also leading the charge on alternative energy vehicles, will become NASCAR’s leading sponsors.
NASCAR's fan base, first and foremost, is massive. With more than 70 million fans, it is second in
Its fans vote 35 percent Republican and 28 percent Democratic -- a separation of only 7 percentage points, hardly a convincing argument for NASCAR's political leanings.
That being said, 24.5 million NASCAR fans vote Republican.
60% of Republicans saying humans were created in their present form by God 10,000 years ago, a belief shared by only 40% of independents and 38% of Democrats.”
The Atlantic Monthly reports:
“Researchers say that NASCAR fans are three times as likely as non-fans to buy products from companies that sponsor the sport. Buying the sponsors' products is the fans' way of showing loyalty to a car or driver.”
Now in the event that foreign car makers become the leading sponsors of NASCAR, we may one day see 70 million more hybrid cars (with Confederate Flag decals) out on the road helping to limit our dependency oil.



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